Top 5 Beauty Retail Apps in Serbia: Q1 2025 Performance

In the first quarter of 2025, the performance of the top beauty retail applications in Serbia showcased varied trends, as revealed by Sensor Tower data. Here's a closer look at the weekly download figures and revenue trends for the leading apps on a unified platform.

Mein dm from dm-drogerie markt GmbH + Co. KG saw a consistent increase in downloads, peaking at approximately 14.9K in the week of March 3. The app maintained a steady presence in the market, with weekly downloads fluctuating between 9.3K and 13K throughout the quarter.

Oriflame by Oriflame Cosmetics AG experienced modest download numbers, starting at 63 and reaching a high of 170 in mid-February. The trend showed a slight decline towards the end of March, with downloads around 80.

Gold Apple: beauty store reported a varied download trend, beginning with 82 and peaking at 112 in early March. The app had a generally stable performance with a few fluctuations throughout the quarter.

Think Dirty – Shop Clean from Think Dirty Inc. showed minor revenue generation, with a notable increase to $8 in mid-February. Downloads started at 94 and decreased over the quarter, ending at 27.

Buy Siberian by Siberian Health maintained a low but steady download rate, peaking at 60 in late February. The app's downloads remained consistent, ranging between 35 and 60.

For more detailed insights and analysis, visit Sensor Tower's platform.